What if you could book every unit in your apartment building without printing a single flyer? You can avoid paper cuts, the cost of printing hundreds of copies people are bound to trample, and gain new tenants. With a digital property marketing strategy, you can!
Here are five effective property marketing strategies you can use to reach new tenants online. With these tips, you can fill vacancies and start generating revenue.
Upgrade your real estate marketing strategy today!
Showcase Features
Start by comparing your real estate properties to other, similar listings in Sarasota. What features set your properties apart? Think about the amenities your apartment building offers that may entice renters.
Update your property listings to include helpful details about the property. You can mention:
- A pool
- The indoor gym
- In-unit washers/dryers
- Nearby restaurants, venues, etc.
- Nearby schools (for parents/families)
Consider researching your target audience. Consider which features will spark their interest.
Parents may want to know about nearby schools and parks. Younger couples may be interested in clubs and activities.
Showcase these features by hiring a professional photographer. Professional photography will help your listings stand out. Consider requesting drone footage.
Use the materials you make throughout other real estate marketing strategies. For example, social media is more powerful than the MLS for generating quality leads. Over 4.76 billion people worldwide are on social media.
Market your listings on social media to reach new renters. Consider using tenant screening to find the best renters in Sarasota.
Use Dynamic Pricing
When researching other properties in the area, check their pricing. Adjust your pricing to remain competitive.
If your rental prices are too high, renters will look elsewhere. If it's too low, you'll lose money. You can work with a property management company and their dynamic pricing tools to continue making adjustments.
Create Digital Ads
Digital ads can help new tenants find your listings online.
Create text ads and display ads using Google Ads. These ads will appear on search pages as people search for Sarasota listings. Target local keywords to find potential renters.
Use Facebook Ads to create display ads that will appear on social media. You can target social media users based on location or other demographics.
Share Testimonials
Share testimonials from your happy renters to attract new renters. When a business has over nine current revenues, it generates 52% more revenue than average. Businesses with over 25 current reviews generate 108% more.
Positive reviews can help new tenants feel more comfortable about the property. They may hear you're a great landlord! Generating reviews on your Google Business listing will also benefit your organic search rankings.
Upgrade Your Property Marketing Strategy Today
A strong property marketing strategy can help you reach new tenants without stress. Use these online real estate marketing tips to get started. Otherwise, consider hiring a property management company.
With professional services, you can reach new tenants in no time!
Need help upgrading your marketing strategy? PMI Sarasota is a full-service real estate asset management company. We use state-of-the-art technology to help property owners like you succeed!
We can help you find and retain new tenants. Contact us today to learn more about our services!
